Lisa Smith_resume_010615

Freelance Group Copy Supervisor Sentrix Health Communications 11/2014-1/2015
Boehringer Ingelheim

  • Combivent Respimat: Deck for internal sales meeting presentation, Pharmacy Brochure, HCP and Pharmacy Call Scripts


VP, Group Copy Supervisor Publicis Lifebrands Medicus 04/2014-10/2014

  • Copy lead for Humira US psoriasis and psoriatic arthritis indications: CVAs, Slim Jims, new campaign concepting


Copy Supervisor, Managed Markets TheCementBloc
Bristol-Myers Squibb/AstraZeneca

  • Farxiga (US launch): Messaging, Market Research, Formulary Toolkit, Pharmacy Flashcard, FAQs, Monograph, Objection Handler, Messaging Training Deck


  • Abraxane (US launch): pancreatic cancer indication, label updates, ICD-10 Brochure, NCCN E-blast
  • Celgene Patient Support: web site updates, web site overhaul, Financial Services Brochure, Quarterly Practice Report Card


Senior Copywriter
A.P. Pharma

  • APF530: pre-launch messaging, naming of Reimbursement and Patient Assistant Program


  • Incivek: (HCP and consumer), (HCP), (consumer)
  • Kalydeco: MOA Videos (HCP and consumer), Summer Newsletter (consumer)


  • Lidoderm: (HCP and consumer)
  • Supprelin: (consumer), Unbranded Banners, (consumer)
  • HealthTronics: Naming for Electronic Medical Records system

Maimonides Hospital and Cardiac Care Center

  • Concepting for print campaign (HCP and consumer)

Boehringer Ingleheim

  • Pradaxa: Concepting for campaign evolution and branded digital formats (HCP)


Freelance Medical Writer
DraftFCB Healthcare, Hobart Forte, Publicis Life Brands Medicus, Cult Health, Saatchi & Saatchi Healthcare, Grey Group
Freelance Medical Editor 2002-2009
Cline Davis & Mann, Saatchi & Saatchi Healthcare, Publicis LifeBrands Medicus, Regan Campbell Ward, Hospicom, grey Group, AgencyRX, Brand Pharm


Business Development
BusinessĀ ValuationĀ Resources
Create new financial publishing products for CPAs, private equity, and venture capitalists


Information Security Consultant
Pfizer, Inc

  • Vendor Intranet Site
  • Vendor Marketing Plan

American Express

  • Project Manager for major worldwide GLBA and Sarbanes-Oxley compliance initiatives
  • Global Communications for the Chief Information Security Officer
  • Content for Training Programs reaching more than 150K employees and contractors worldwide
Freelance Writer
2001 – 2002
Write workplace articles also featured in The Chicago Tribune, The Miami Herald, New York Newsday, and on associated web sites including and

MA, New York University

BA, Mount Holyoke College

Fluent in Spanish and French.