Resume

Lisa Smith_resume_010615

Freelance Group Copy Supervisor Sentrix Health Communications 11/2014-1/2015
Boehringer Ingelheim

  • Combivent Respimat: Deck for internal sales meeting presentation, Pharmacy Brochure, HCP and Pharmacy Call Scripts

 

VP, Group Copy Supervisor Publicis Lifebrands Medicus 04/2014-10/2014
Abbvie

  • Copy lead for Humira US psoriasis and psoriatic arthritis indications: CVAs, Slim Jims, new campaign concepting

 

Copy Supervisor, Managed Markets TheCementBloc
7/2013-4/2014
Bristol-Myers Squibb/AstraZeneca

  • Farxiga (US launch): Messaging, Market Research, Formulary Toolkit, Pharmacy Flashcard, FAQs, Monograph, Objection Handler, Messaging Training Deck

Celgene

  • Abraxane (US launch): pancreatic cancer indication, label updates, ICD-10 Brochure, NCCN E-blast
  • Celgene Patient Support: web site updates, web site overhaul, Financial Services Brochure, Quarterly Practice Report Card

 

Senior Copywriter
 Palio+Ignite
6/2012-6/2013
A.P. Pharma

  • APF530: pre-launch messaging, naming of Reimbursement and Patient Assistant Program

Vertex

  • Incivek: Incivek.com (HCP and consumer), CheckForHepC.com (HCP), BetterToKnowC.com (consumer)
  • Kalydeco: MOA Videos (HCP and consumer), Summer Newsletter (consumer)

Endo

  • Lidoderm: Lidoderm.com (HCP and consumer)
  • Supprelin: SupprelinLA.com (consumer), Unbranded Banners, PubertyTooEarly.com (consumer)
  • HealthTronics: Naming for Electronic Medical Records system

Maimonides Hospital and Cardiac Care Center

  • Concepting for print campaign (HCP and consumer)

Boehringer Ingleheim

  • Pradaxa: Concepting for campaign evolution and branded digital formats (HCP)

 

Freelance Medical Writer
 2010-2012
DraftFCB Healthcare, Hobart Forte, Publicis Life Brands Medicus, Cult Health, Saatchi & Saatchi Healthcare, Grey Group
Freelance Medical Editor 2002-2009
Cline Davis & Mann, Saatchi & Saatchi Healthcare, Publicis LifeBrands Medicus, Regan Campbell Ward, Hospicom, grey Group, AgencyRX, Brand Pharm

 

Business Development
 Business Valuation Resources
2007
Create new financial publishing products for CPAs, private equity, and venture capitalists

 

Information Security Consultant
 2003-2006
Pfizer, Inc

  • Vendor Intranet Site
  • Vendor Marketing Plan

American Express

  • Project Manager for major worldwide GLBA and Sarbanes-Oxley compliance initiatives
  • Global Communications for the Chief Information Security Officer
  • Content for Training Programs reaching more than 150K employees and contractors worldwide
Freelance Writer
 CareeBuilder.com
2001 – 2002
Write workplace articles also featured in The Chicago Tribune, The Miami Herald, New York Newsday, and on associated web sites including LATimes.com and MSN.com

MA, New York University

BA, Mount Holyoke College

Fluent in Spanish and French.